The Millennial generation has become the largest and wealthiest demographic on the planet. Millennials are ‘digital natives’: they have grown up during, and embraced, an era of huge technological innovation. As ‘global citizens’ they also have significantly different lifestyle priorities from their parents. As a result, Millennials in both developed and emerging countries are spending their money very differently to previous generations, driving unprecedented disruption across many global industries. Millennials are changing the world.