ARM Swiss Representatives SA (ASR), which provides Swiss representation and distribution services to foreign fund managers, will now operate under Apex sub-brand FundRock. The acquisition will strengthen Apex Group’s activities in Switzerland.

The acquisition of ASR is the most recent of a series of strategic acquisitions for the group’s expansion strategy, which seeks to its grow fund marketing and distribution services in Europe. Apex Group is also finalising acquisitions of Mainstream Group and Sanne Group. Upon completing these deals, the group will service $2.2 trillion in assets.

Peter Hughes, founder and CEO of Apex Group, says: “We are pleased to announce the close of the acquisition of ASR as we continue to provide our global client base with the marketing and distribution support they require. ASR is a highly attractive and complementary addition to our offering and the team’s extensive knowledge of the Swiss market and regulatory landscape further strengthens our compelling client proposition.”

Anne Empain, co-founder & CEO, and Greg Taylor, co-founder and head of distribution at ASR, add: “We are delighted to join the Apex Group. Being part of a global business will provide us with the scale and network to support a wider range of foreign managers and promoters seeking to market their funds and financial services in Switzerland. As Apex continues to develop its distribution and capital introduction platforms for European investors, we look forward to the opportunities this will offer the Swiss market.”